Search Engine Marketing Archives

Google’s Collateral Damage

Google's Collateral Damage.

Infographic by SEO Book

Every Internet Marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online internet marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the internet marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

Read the rest of this entry

How To Choose a Kick Butt Domain Name

Choosing a Domain Name for SEO

Choosing the domain name is quite a tricky affair. It represents your business and unless you are as successful as Amazon.com where the title has nothing to do with e-commerce; you could be stuck with a loser. The people may not even visit your site if the domain name is complicated. The golden rule is keep it short, so that it is easy to remember.

What’s in a Name

Often catchy domain names stick out in the users memory and seem to be preferred with the users. But two very useful tips are

  • Try to keep the suffix as .com as it is widely accepted. Google has at times removed all .info domains from their results, but then brought them back. Using anything other than a .com or .net could give you these headaches in the future. Though depending upon the target country, you can have .uk or .in
  • The domain name should attract people when you broadcast it on offline marketing channels and when you are placing the domain links in certain items. Catchy, easy to read, and easy to remember.

Shorter is better

The shorter names stick out and they are easy to write down on the address bar.Keep it simple and short. No one wants to visit www.thelongestdomainnameintheworld.com to see your site.  Though you have to be careful, the site name should not be too small, things like “My1.com” does not really measure up to anything.

Read the rest of this entry

 Page 1 of 10  1  2  3  4  5 » ...  Last »