Choosing a Domain Name for SEO

Choosing the domain name is quite a tricky affair. It represents your business and unless you are as successful as Amazon.com where the title has nothing to do with e-commerce; you could be stuck with a loser. The people may not even visit your site if the domain name is complicated. The golden rule is keep it short, so that it is easy to remember.

What’s in a Name

Often catchy domain names stick out in the users memory and seem to be preferred with the users. But two very useful tips are

• Try to keep the suffix as .com as it is widely accepted. Google has at times removed all .info domains from their results, but then brought them back. Using anything other than a .com or .net could give you these headaches in the future. Though depending upon the target country, you can have .uk or .in
• The domain name should attract people when you broadcast it on offline marketing channels and when you are placing the domain links in certain items. Catchy, easy to read, and easy to remember.

Shorter is better

The shorter names stick out and they are easy to write down on the address bar.Keep it simple and short. No one wants to visit www.thelongestdomainnameintheworld.com to see your site.  Though you have to be careful, the site name should not be too small, things like “My1.com” does not really measure up to anything.

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If you create landing pages for anything, Formstack has created a very thorough Landing Page infographic for you. It is the Anatomy of a Landing Page. Here is a very small version, but click the graphic for a much larger view.