Link Building is a very important aspect of all Search Engine Optimization campaigns. The more incoming, keyword-targeted links your website has, the more Search Engines view your site as an authority. High authority means higher rankings in Search Engines. Higher rankings means more opportunities to reach your audience, especially now since the major Search Engines are giving natural incoming links more value when it comes to ranking your site.

Types of Link Building

One-Way Links

The best link you can get is a one-way inbound link. Having this type of link shows search engines that someone out there has taken a liking to your site and decided to give you a link. The ultimate compliment! Search engines are all about natural link building and if someone liked your site enouhh to link to it, then they want to show your site high up in rankings. This is why one-way inbound links are very valuable and hard to come by.

Social Bookmarking

The internet is ever changing and in today’s cyber space, social media is king. Natural links are the best kind of links you can when it comes to link building get and social bookmarking is just that. Social Bookmarking is when a user “bookmarks” or saves your website URL into one of the hundreds of social bookmarking sites online, such as: Digg.com, Reddit.com, Stumbleupon.com to name a few.

Search Engines crawl these bookmarking sites and see all the different sites that users save there. This tells search engines that these sites are so valuable that people have saved them for future use, thus giving them a valuable link and increasing your rankings.

Article Submission Links

When link building, another form of valuable-natural links are the kind generated from articles submission.

Link Building – The Beginners Guide

The building of links for your website is not really a mountain to climb, but it is time consuming. It requires special skills and a lot of planning with patience and perseverance. Your website is completed, so let’s begin to look at what Link Building is really about…

As a concept, Link Building is purely a marketing endeavour. You have launched a website and now face the task of putting it on the map. The Internet world is driven by Search Engines. How you manage in establishing yourself on the search engine result pages, or SERPs, more or less determines the long term sustainability of your website and its success. And in the Internet domain it is not just the survival of the fittest but the survival of the most smartly linked.

The whole process works like a cycle, once you start building your links, traffic starts to drive to your site from these incoming links, the ranking of the site gets a boost. And as it starts to climb the charts, it starts to get even more traffic. A very high visibility on the SERPs provides the opportunity for revenue streams.

The following section gives you a key idea of the major types of link building. This is just a guide to get you started. Once you get the basics down, you will find yourself being creative and finding new opportunities for inbound links.

  • Article Submission: Article submission is a process where articles are published on various article directories. It creates awareness about the site, once the article gets a lot of viewership. This methodology of link building has its share of critics; the linking strategy only starts to take shape after syndication has happened.
  • Directory Submission: A web directory is like yellow pages where it lists sites based on a particular category such as services or products being offered. It is proven to be a very useful tool for link building. A website can have itself listed on the directory which then becomes searchable.
  • Social Bookmarking: The process of social bookmarking has made a huge impact in the last few years and has become one of the most popular link building systems in the fight for high SEO visibility. However, this popularity has lead to excessive spamming.
  • Blog Commenting: Perhaps the easiest way for link building is by commenting on a blog article. The blog application allows you to give a link of your site. Though it does depend upon the blog’s owner to approve and allow the comment and text to be published. A regular interaction and a reciprocal link sharing approach can go a long way
  • Forum Link Building: There are many online forums which allow you to discuss issues related to SEO, search engine marketing and other online tools. The comments which are posted on the site should be compelling. Therefore it is the quality that makes an impact. The back links available allows users to go directly into the author’s site.
  • Press Releases: A leaf from the conventional form of marketing, press releases are among the fastest and most useful tools of link building. Press releases are used to highlight changes or events on a website. The links on the press release is the traffic driver to your site. Therefore the creativity in writing the press release is the key to this link building tool.